1. Long-term benefits

Unlike paid advertising campaigns, which only generate traffic while they are running, organic traffic from effective SEO can provide lasting results. Once your website is well-optimised and regularly maintained, it can deliver a consistent stream of visitors without ongoing costs for clicks.

2. Increased user trust

Websites that rank highly in search results are often perceived as more credible. Users tend to view organic results as a recommendation from Google, which helps to build a positive brand image and increases the likelihood of conversions.

3. Reduced advertising costs

Well-planned SEO efforts can complement advertising campaigns and help reduce the cost per click (CPC). Websites with high quality and good visibility in organic results are more likely to achieve a higher Quality Score in Google Ads, which can lower advertising costs and improve overall campaign efficiency.

4. Targeted traffic

Organic traffic comes from users who are actively searching for information, products, or services related to your offering. By optimising your site for relevant keywords, you can attract people who are genuinely interested in your content or services, increasing the chances of conversion.

5. Independence from advertising budgets

While SEO may require an initial investment of time and money, in the long run, it allows you to become less dependent on ongoing advertising expenses. Websites with strong organic visibility can generate traffic even with minimal marketing spend.

6. Building authority and becoming a market leader

Regularly creating valuable content that addresses the needs of your audience not only supports SEO but also establishes your brand as an authority in your industry. High visibility in search results helps to earn customer trust and raises brand awareness.

Is It Worth It?

The answer is yes – investing in organic traffic is definitely worthwhile, especially if you aim for a long-term online presence and a stable flow of visitors to your website. Although the results of SEO efforts may take a few months to become visible, the benefits of sustainable traffic, greater user trust, and reduced marketing costs make this investment highly rewarding.

It’s important to remember, however, that SEO is a process that requires consistency and expertise. Success comes to those who plan for the long term and adapt their strategies to changing trends and search engine algorithms.

Many website owners, especially those just starting their online journey, ask themselves: do I really need SEO? The answer depends on many factors, such as the stage of your website’s development, your business goals, and the way you want to reach your audience. In this article, we’ll explore why SEO may not be a priority at the beginning and how it can later support your advertising efforts in search engines.

Is SEO necessary at the start?

If you’ve just launched a website, investing in SEO at this stage might not make much sense. Why? Firstly, new websites often need time to build their visibility in organic search results. SEO is a process that requires consistent efforts and patience, with results usually becoming visible only after weeks or even months.

At the beginning, it’s crucial to focus on the basics – refining your content, optimising the technical aspects of your website, and understanding your target audience. Without a solid foundation, SEO efforts may yield limited benefits. Instead of diving straight into complex optimisation strategies, ensure your website operates smoothly, has an attractive design, and provides users with easy access to the information they need.

For freshly launched websites, prioritising fast promotional methods, such as paid ads (e.g., Google Ads) or social media campaigns, might be more effective. These channels can quickly drive traffic to your site, while SEO can be developed gradually in the background.

SEO as support for advertising efforts

When your website starts gaining more traction, it’s worth considering how SEO can enhance your other marketing efforts, particularly search engine advertising. Paid campaigns, such as Google Ads, are an excellent way to quickly boost traffic, but their costs can be significant, especially for competitive keywords.

This is where SEO comes in. If your website ranks high in organic search results for the same keywords you advertise, it can reduce your advertising expenses. How does this work?

• High-quality websites and ad quality scores
  Google Ads evaluates the quality of your landing page and its relevance to the advertised keywords. A well-optimised website offering valuable content increases your quality score. A higher quality score allows you to lower your cost-per-click (CPC), making your campaigns more cost-effective.

• Improved visibility in SERPs
  Strong organic rankings and paid ads work together to increase your visibility in search results. Users are more likely to click on ads from businesses they also see in organic listings, building trust and improving your click-through rate (CTR).

SEO as a long-term investment

Although SEO efforts might seem time-consuming and costly at first, they should be viewed as a long-term strategy. Unlike paid ads, which generate traffic only while the campaign is active, a well-optimised website can attract visitors over time without additional spending on clicks.

With SEO, your website can:

• Increase visibility in organic search results,
• Attract traffic from keywords related to your offerings,
• Build authority in your industry,
• Generate valuable, free traffic to your site.

When should you invest in SEO?

SEO should be implemented gradually as your website grows. At the start, focus on technical optimisation and tailoring your content to user needs. Once your site gains traction, you can consider more advanced efforts, such as building a backlink profile or optimising for specific keywords.

In the long term, SEO will become one of the key elements of your marketing strategy, helping to reduce advertising costs, improve brand visibility, and achieve stable rankings in search engines.

Conclusion
SEO is an effective tool, but its importance depends on the stage of your website’s development. At the start, you can prioritise faster promotion methods, such as advertising, while introducing SEO gradually as a support for your campaigns and a long-term strategy to build visibility online.