Choosing the right e-commerce platform is a crucial decision for any online store owner. PrestaShop and Shopify are among the most popular systems for online selling, but they differ in many ways. Which platform is better for your business? Check out this detailed comparison in terms of features, costs, flexibility, integrations with marketplaces, and international sales.

PrestaShop vs Shopify – General Overview

PrestaShop – Open-Source and Flexible E-commerce Platform. PrestaShop is an open-source system, meaning you can download, install, and customize it according to your needs. Users have full control over the source code, allowing deep customization, but it requires technical knowledge and self-managed hosting.

Key Features of PrestaShop:
✅ No monthly fees for platform usage
✅ Full customization of the store
✅ Access to thousands of modules and themes
✅ Ideal for medium and large businesses

Shopify – Simple and Fast SaaS Solution
Shopify is a Software as a Service (SaaS) platform, meaning users pay a monthly subscription, and the entire store operates on Shopify’s servers. It’s a great solution for those who want to quickly launch an online store without handling hosting or technical configurations.

Key Features of Shopify:
✅ Very easy to use – perfect for beginners
✅ Built-in cloud hosting
✅ 24/7 customer support
✅ Ready-to-use integrations with payment and shipping providers

Functionality and Expansion Capabilities

Integrations with Marketplaces (Amazon, eBay, Allegro)

📌 PrestaShop offers many integrations but often requires manual setup or purchasing modules.
📌 Shopify has ready-to-use apps that enable quick connections with marketplaces.

Feature Expansion and Modules
PrestaShop provides full access to the source code, allowing unlimited customization. It has over 4,000 modules (some paid).
Shopify offers Shopify App Store, with thousands of apps, though most require monthly subscriptions.
💡 If you need full control over features, PrestaShop is the better choice. If you prefer ready-to-use solutions, go with Shopify.

International Sales

Multi-Language and Multi-Currency Support
PrestaShop has a built-in multilingual feature, allowing translation of the store into different languages. It also supports multiple currencies, but automatic exchange rate updates require additional modules.

Shopify, in its Advanced Shopify and Shopify Plus plans, offers international selling options with automatic currency conversion and store translations.

📌 For multilingual stores, PrestaShop offers more flexibility, while Shopify provides better automation.

International Shipping and Logistics
PrestaShop allows adding various shipping methods and tax rates for different countries.

Shopify has built-in tools for international selling and partnerships with courier companies, making shipping configuration easier.
📦 For hassle-free international shipping, Shopify is a more convenient option.

Costs and Fees

📌 PrestaShop can be cheaper in the long run but requires investments in hosting and modules.
📌 Shopify has fixed monthly costs but provides full support and hosting.

Summary – Which Platform is Better for Your Business?

Choose PrestaShop if:
✅ You want full control over your store and source code
✅ You need advanced integrations with multiple marketplaces
✅ You sell internationally and want to customize the store for different markets
✅ You have technical skills or a budget for a developer

Choose Shopify if:
✅ You want to quickly launch a store with ready-to-use solutions
✅ You don’t have technical knowledge and need simplicity
✅ You plan to sell on marketplaces like Amazon or eBay
✅ You want to expand internationally without complex configurations

Your choice depends on your needs and budget. PrestaShop gives more control but requires technical knowledge. Shopify is easier to use but limits customization.