40th anniversary of the FILTRON brand

CASE STUDY

Task

Preparation of a contest platform for the Filtron brand to celebrate its 40th anniversary

Description: The contest platform was designed to select the winner of the grand prize – a Mercedes SL 500, restored by Patryk Mikiciuk’s renovation team. The competition was open to Filtron customers (distributors and automotive workshops) from across Europe.

Our task was to build a comprehensive contest platform, which, in addition to the informational section related to Filtron’s 40th anniversary, would include a browser-based game and a brand knowledge quiz.

A key aspect of the project was gamification – the game had to engage customers through competition. Therefore, we developed a browser-based racing game. By navigating the track, players collected positive and negative elements. The total number of positive and negative points determined the global ranking, which served as the basis for inviting the top 100 players to participate in the final brand quiz.

The quiz was a timed challenge – at a predefined hour, all finalists participated in an online quiz about the Filtron brand. The winner was the participant who earned the most points in the shortest time.

Live Website

Game

Współpraca z Grupą Insight to strzał w dziesiątkę! Stworzyli platformę, która nie tylko świetnie wyglądała, ale przede wszystkim angażowała naszych klientów. Gra i quiz wciągnęły uczestników, a cała akcja przekroczyła nasze oczekiwania. Pełen profesjonalizm i kreatywne podejście – zdecydowanie polecam!

Paweł

Brand Manager FILTRON, Mann Hummel FT Poland

Implementation

Creative Stage

UI/UX design of the platform and game.
Creating the game scenario and mechanics.

Development Stage

Contest Platform: Technologies: PHP 8.4, CMS WordPress, HTML5, CSS, JavaScript.

Features:

  • User registration system
  • Ranking management
  • Admin panel

Browser Game:

  • Framework: Phaser.js
  • Technologies: HTML5, CSS, JavaScript
  • Backend: Node.js + WebSockets/ MySql

Go-Live Stage:

  • Monitoring time, FPS, and detecting DevTools.
  • Obfuscation and security of JavaScript code.
  • Server-side validation of results.
  • Analysis of user activity.
  • Managing the contest process.

After the competition, mobile game applications were developed for Android and iOS.

Client Outcomes:

✅ 15,000 active participants from across Europe – wide campaign reach.
✅ Increased customer engagement – participants competed in the ranking and final quiz.
✅ Extended interaction with the brand – participants spent an average of 25 minutes on the platform.
✅ Strong connection between the contest and brand values – education about FILTRON products through gamification.

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