#Grupa Insight | Custom Software
Technology, built to fit
Since 2014, we have helped companies design, build and grow digital products. Based in Warsaw, Grupa Insight combines custom software development, e-commerce platforms and integrations with ERP, CRM and external services. We also build AI systems, specialised agents, RAG solutions and LLM integrations. Once a product is live, we can support its further growth through UX/UI, SEO, Google Ads, analytics, conversion optimisation and visibility in AI search. Grupa Insight is a multidisciplinary team of more than a dozen developers, designers, marketing and video specialists, and project managers. We have delivered over 300 projects for clients across 20 countries.
Our team is supported by specialised AI agents working across Google Ads, SEO, e-commerce and software development. These systems analyse data, draw on project knowledge and prepare recommendations, while people remain accountable for every decision. We are most often brought into projects where technology, sales and marketing need to work together. This means our clients do not have to coordinate a software development company, a marketing agency and a design studio separately. We can take responsibility for the entire process - from architecture and implementation to ongoing development, visibility and sales growth.
Let's discuss your project!
#Software House
We design and build custom web and mobile applications, e-commerce platforms and business systems tailored to how each company operates. We launch new digital products from the ground up, extend existing solutions and handle migrations when off-the-shelf tools begin to limit sales, automation or further growth. Our team covers architecture, backend and frontend development, as well as integrations with ERP, CRM, payment services and external APIs. We work with Node.js, Next.js, React, PHP, Python, WooCommerce, Shopify, PrestaShop and Magento. We also implement AI agents, RAG systems and LLM integrations supporting customer service, sales and internal operations. We can take ownership of the entire product lifecycle — from discovery and UX/UI through development and integration to maintenance and continuous improvement.
Learn more#Online Marketing
We help companies win customers and grow revenue through Google Ads, Meta Ads, SEO, AI Search, analytics and conversion optimisation. We start with business goals and reliable data — not with adding another marketing channel. We run paid media, programmatic and content marketing campaigns, improve visibility across Google and AI-powered search, and optimise websites and landing pages for conversion. For e-commerce businesses, we also manage product feeds, Google Shopping and integrations across the Google ecosystem. We set up GA4, Google Tag Manager and conversion tracking so decisions are based on revenue, leads, CPA, CAC and ROAS. We can take over an existing setup, fix measurement issues or build the entire marketing system from the ground up.
Learn more#Digital Production
We design UX/UI, visual identities and digital assets that help people understand an offer quickly and make confident decisions. Our work covers websites, applications and e-commerce interfaces, as well as branding, wireframes, prototypes and campaign creatives. We produce motion design, 2D and 3D animation, product and brand films, explainers, and content for social media and advertising campaigns. Our post-production capabilities include editing, colour grading, sound design, subtitles, voice-over and visual effects. We work with Figma, After Effects, Premiere Pro, DaVinci Resolve, Cinema 4D and Blender. We can lead the entire process — from the initial concept and storyboard to final assets prepared for e-commerce, Google Ads, Meta Ads, TikTok and DOOH screens.
Learn more
★★★★★
“8 years of cooperation and Grupa Insight still surprises us. They built our law firm's websites from scratch, run our Ads and AI SEO — and they actually understand what a demanding client in the legal industry needs.”
Sebastian Olszowy
T. Studnicki, K. Płeszka, Z. Ćwiąkalski, J. Górski sp.k.
★★★★★
“GRUPA INSIGHT Sp z o.o. successfully improved the client's page speed, launched payment gateways, enabled integrations, and configured the Google ecosystem. The team managed the project transparently, met deadlines, and adapted well to changes. They also fully understood the client's needs. Their combination of technical depth and practical business thinking was rare.”
Piotr Jarząbek
Miiro Sp zoo
★★★★★
““The project is coming to an end, and I'm also glad that we can count on you in such matters as UX, since we don't have such specialists in our team. Additionally, it was nice that the corrections/bugs were sporadic and in fact the project could be shown to the client right away.””
Karolina Kozłowska
NSA Service Sp zoo /Juicy Plus Gmbh