#Grupa Insight | Full-Stack Digital Marketing
Performance Marketing & AI Search
We combine paid campaigns, SEO, AI Search, analytics and conversion optimization into one growth system — measured by traffic quality, ROAS and conversions that show up in your P&L.
The world of digital marketing is evolving at the pace of expanding algorithms, generative models and new purchasing ecosystems. Grupa Insight is a performance marketing and AI Search agency based in Warsaw, Poland — we adapt to these changes in real time. We combine advanced machine learning models in bid optimization, entity-based SEO and optimization for AI-powered search — including ChatGPT Search, Perplexity, Google AI Overviews and zero-click environments. This approach is also referred to as GEO (Generative Engine Optimization). We operate on the #DependableDigital model — no promises without data, full transparency of technology and reporting. Every decision is backed by measurement: GA4, GTM, conversion tracking, feed quality and attribution.
#Advertising Campaigns
We run performance-driven advertising campaigns tailored to your budget and business goals — focused on measurable growth in sales, leads and brand visibility:
#Online Strategy
We develop marketing communication strategies for your brand and build its presence on the Internet. We create both single campaign strategies as well as long term communication solutions.
#SEO & AI Search Optimization
We acquire high-value users for our clients’ websites through data-driven SEO, website optimization and performance monitoring. We also support recovery from search engine penalties (including domain whitelisting where applicable).
#Website Performance & Optimization
We improve website performance, usability and search visibility by combining technical optimization with content structure and conversion-focused UX — ensuring your website loads fast, ranks higher and converts better
#Social Media
We provide end-to-end social media management focused on engaging content, community building and measurable sales growth — fully integrated with your marketing and e-commerce ecosystem.
#Copywriting
We create strategic, conversion-driven content for websites, e-commerce and digital campaigns - combining brand voice, SEO performance and AI-ready content structures.
E-commerce Google Ads
Piccolo Tesoro — WooCommerce
7x
Average ROAS over 12 months
Google Ads campaign for a WooCommerce children's fashion store. Performance Max and Free Listing optimization focused entirely on conversion value — consistent ROAS above 7x sustained over 12 months.
Stack: Google Ads + Performance Max + Free Listing
Decision: conversion-focused campaigns + merchant feed optimization
Enterprise SEO
Filtron / WIX Europe — MANN+HUMMEL
20+
Markets with multilingual SEO
Enterprise SEO and AEM migration for MANN+HUMMEL filter brands across European markets. Bulk redirect strategy, hreflang architecture and filter part number SEO.
Stack: Adobe AEM + Cloudflare + hreflang architecture
Decision: part number URL optimization + structured redirects
AI Search Optimization
Grupa Insight — Own Website
99/100
PageSpeed Insights mobile — up from 60
Full AI Search Readiness implementation: entity schema, llms.txt, OAI-SearchBot access, content cluster with 20-term glossary and 6-dimension framework. LCP 2.1s, CLS 0.
Stack: Next.js 14 + Strapi + Vercel
Decision: SSR + entity schema + knowledge architecture
Marketing rarely fails because of a missing channel. More often the problem is scattered data, weak tracking, campaigns disconnected from SEO, content without strategy or a website that does not convert traffic into sales.
Campaigns run across multiple channels, but it is hard to tell which actions actually drive sales.
Investment in SEO brings declining clicks due to AI Overviews and zero-click results.
The store or website generates traffic, but conversion rates are not where they should be.
Scaling sales requires better tracking, feeds, analytics and landing pages first.
The team needs a partner who understands marketing, technology and data at the same time.
The brand needs to be prepared for AI Search visibility — not just traditional rankings.
Process & Workflow
Brief & Discovery
We start by understanding your business, goals, target audience and competitive landscape. We define clear KPIs, budget framework and success metrics
Strategy Development
We build a tailored marketing strategy aligned with your business objectives. Channels, messaging, funnel structure and performance targets are clearly defined.
Implementation
We launch campaigns, create creatives and content, set up tracking and analytics. All technical integrations and performance systems are configured from day one.
Optimization
We continuously monitor performance, run A/B tests and optimize campaigns to maximize ROI and efficiency.
Reporting & Scaling
Transparent reporting, actionable insights and strategic scaling of high-performing channels to accelerate growth.
Let's discuss your project!
What does Grupa Insight handle in the area of online marketing?+
We provide full 360° support: from strategy and creative work through performance campaigns to continuous optimization. We run advertising campaigns, communication strategies, SEO optimized for AI Search (including SGE / AI Overviews), conversion-focused website optimization, social media management, and high-converting copywriting – all with one goal: genuine sales growth with lower CAC and higher ROAS.
Do you really reduce CAC and increase ROAS, or is it just promises?+
Yes – and we do it with complete transparency. We operate under the #DependableDigital model: zero promises without data, full visibility of the tech stack and reports. Every campaign is tracked from day one (tracking, A/B testing, attribution). You see the real results in your P&L – not in pretty dashboards without substance.
Which channels and platforms do you manage in advertising campaigns?+
Google Ads (Search, Performance Max, Display, YouTube), Meta Ads (Facebook, Instagram, Reels), TikTok Ads, LinkedIn Ads, Pinterest, programmatic / RTB, price comparison engines, retargeting + lookalike audiences. We always select the right mix based on your product, target audience, and funnel stage.
What technologies and tools do you use?+
- Google Analytics 4 + Tag Manager - Looker Studio / Data Studio - Google Ads Editor - Meta Business Suite - Semrush / Ahrefs (SEO) - Hotjar / Microsoft Clarity (heatmaps & session recordings) - BigQuery (advanced analytics) - AI bidding tools (Google Smart Bidding, Meta Advantage+) - entity SEO tools and AI Search optimization platforms
Do you handle SEO in the era of AI Search (SGE, AI Overviews, zero-click searches)?+
Yes – we specialize in entity-based SEO and optimization for conversational search and AI-driven results. We create structured content optimized for LLMs, strengthen E-E-A-T signals, improve visibility in AI Overviews and zero-click environments – while simultaneously growing organic traffic and conversions.
How long does it take to see the first results?+
- Performance campaigns (Google/Meta): first meaningful data and optimizations after 7–14 days, learning phase 2–4 weeks - SEO & AI Search: visible effects after 3–6 months (depending on the current state of the domain) - Social media: engagement and first leads/sales within 2–6 weeks We always give a realistic timeline after the brief and audit.
What does reporting and billing look like?+
Full transparency: weekly / monthly reports with key metrics (CAC, ROAS, CPA, conversions, attributed revenue), screenshots from ad platforms + our custom dashboards. We bill monthly based on a fixed fee + optional percentage of ad spend, or a flat rate.
Can you take over existing campaigns / ad accounts?+
Yes – we do this frequently. We audit the current setup (tracking, account structure, creatives, bidding), identify quick-wins, and gradually take over management. We ensure continuity of results without sharp drops.
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